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Quote by Nancy Duarte

“The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could be as a structural device.”

Quote by Nancy Duarte

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Nancy Duarte
Nancy Duarte

Nancy Duarte is a prominent writer specializing in communication and presentation design. As the founder of Duarte, Inc., she has made significant contributions to the field by helping organizations communicate more effectively through visual storytelling. The exact dates of her birth and death are not publicly available, but her influence on the way information is presented and perceived is undeniable. more

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“Ideas need to stand out to be noticed. There is so much noisy information out there that if your message is bland, it won't be heard or acted upon. To avoid obscurity, you need to clash with your environment. Incorporating contrast into your presentation will help it stand out. You create contrast by using the presentation form. For example, you can state the problem, then the solution. State an opposing perspective, then your perspective. State the past, then your picture of the future. Adding the cadence of contrast will pull your idea out of obscurity.”

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“All "bad" presentations struggle to keep the audience interested. The audience squirms wishing they could escape. The audience has given the presenter an hour of their life, so they want that hour to be useful. It's disrespectful of a presenter to not show up rehearsed and prepared with information and insights that will improve the lives of the audience in some way. Presenting will do only one of two things for you: it will either diminish your credibility or yield results. Most bad presentations hurt the presenter's credibility.”

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“President Reagan was a master communicator. In this particular speech he did a brilliant job moving between the stately role of U.S. President and a national eulogist. The pain of the event was etched on his face. In 4 short minutes, he addressed five different audiences. He spoke to the collective mourners, families of the fallen, NASA employees, school children, and even took a poke at Russia. He communicated comfort and patriotism within a very short timeframe. That's not easy to do.”

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“Structure is what makes communication hang together. It's like the rails that a train runs on. Without them, things wouldn't move very far. If you only have time to do one thing in your presentation, make sure it has a clear and identifiable structure. Without this, you'll have no credibility. Once you've organized your ideas, if you step back and look at it, many times we've organized topics. We've strung together a structure with organized topics. At this point, change your topics into messages.”

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“In this day and age, if you're aspiring to be an actor, and you're putting all your eggs in one basket, you could be disappointed. I started out as an actor, but I forced myself to be a writer, even though I wasn't very good at it and had never written. I don't think I ever passed an English course in my life. My first 8 to 10 scripts were pretty horrendous, but I stayed at it until I eventually found a voice and a subject that people were interested in. So, I recommend that you go out and try to be as versatile as possible: writer, actor, producer and especially director.”

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