“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character ofthe speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself.”
Quote by Aristotle
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Source: Complete Works of Aristotle, Volume 1: The Revised Oxford Translation
Source: Aristotle's Politics: Writings from the Complete Works: Politics, Economics, Constitution of Athens
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Source: Complete Works of Aristotle, Volume 2: The Revised Oxford Translation
Source: Rhetoric
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Source: Aristotle: Introductory Readings
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