“The hardest single part of building a software system is deciding precisely what to build the most important function that software builders do for their clients is the iterative extraction and refinement of the product requirements. For the truth is, the clients do not know what they want. They usually do not know what questions must be answered, and they have almost never thought of the problem in the detail that must be specified.”
Quote by Fred Brooks
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Source: The Ocean at the End of the Lane
“'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.”
