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Quote by Sun Tzu

“Appraise war in terms of the fundamental factors. The first of these factors is moral influence.”

Quote by Sun Tzu

Author

Sun Tzu, born around 544 BC and died around 496 BC, was a renowned Chinese military strategist. His military thoughts are mainly reflected in his book 'The Art of War', which is considered the classic of military strategy and has had a profound impact on various fields such as military, politics, and economics in later generations. more

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Book:The Art of War

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“Build your opponent a golden bridge to retreat across.”

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“Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.”

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“Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.”

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Book:Sun Tzu's The Art of War: Bilingual Edition Complete Chinese and English Text

Source: Sun Tzu's The Art of War: Bilingual Edition Complete Chinese and English Text

“Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you now Heaven and you know Earth, you may make your victory complete.”

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“If I determine the enemy's disposition of forces while I have no perceptible form, I can concentrate my forces while the enemy is fragmented. The pinnacle of military deployment approaches the formless: if it is formless, then even the deepest spy cannot discern it nor the wise make plans against it.”

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“If ignorant both of your enemy and yourself, you are certain to be in peril.”

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Book:Sun Tzu: The Art of War for Managers; 50 Strategic Rules

Source: Sun Tzu: The Art of War for Managers; 50 Strategic Rules

“If soldiers are punished before they have grown attached to you, they will not prove submissive; and, unless submissive, then will be practically useless. If, when the soldiers have become attached to you, punishments are not enforced, they will still be unless.”

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“If you are strong, appear weak. But if you are weak, appear strong.”

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“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

Source: The Art of War