“We are going to need organizations that are culturally equipped to adapt. They must have internal processes that are creative, generative, and productive rather than controlled, confining, and normative. In short, we must UNSHACKLE THE HUMAN BRAIN and exploit its productive potential.”
Quote by Karl Albrecht
Work
The creative corporation
This book delves into the strategies and practices that enable companies to cultivate a creative environment, emphasizing the importance of fostering innovation within the corporate setting. more
Author
Karl Albrecht
Karl Albrecht is a renowned author born on September 17, 1941. His works cover a variety of genres and are known for their profound insight and rich imagination. more