“Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.”
Quote by Marshall McLuhan
Work
Marshall McLuhan: The argument: causality in the electric world
This book delves into the works of Marshall McLuhan, a prominent figure in media theory, examining his ideas about the relationship between technology and human society. It analyzes the ways in which the electric age has altered causality and the flow of information. more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
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Source: Letters of Marshall McLuhan
Source: Letters of Marshall McLuhan
Source: The Gutenberg Galaxy: The Making of Typographic Man
“Human perception is literally incarnation.”
Source: Christian humanism in leters
“Man works when he is partially involved. When he is totally involved he is at play or leisure.”
Source: Media Research: Technology, Art and Communication
“The percept takes priority of the concept.”
Source: Letters of Marshall McLuhan
Source: Letters of Marshall McLuhan
“The global village is a place of very arduous interfaces and very abrasive situations.”
“There are many people for whom 'thinking' necessarily means identifying with existing trends.”