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Quote by Marshall McLuhan

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Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.”

WayHumansPoliticalSocialUnderstandingMoralEnvironmentImpossibleEconomicMediaMessagesConsequencePsychologicalMediumsFacultyEthicalAestheticExtensionsPsychicsMassageCultural Change
Book:The medium is the massage: an inventory of effects
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“Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.”

MenWorldWayUseBodyFormDesireTurnsWishSexWealthTechnologyNormalMachinesPlantEvolveOrgansBeesProvidingNew WaysEnablingReciprocateModifyingUse Of Technology
Author:Marshall McLuhan
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“There are moments in history when a door for massive change opens, and great revolutions for good or evil spring up in the vacuum created by these openings. In these divine moments key men and women and even entire generations risk everything to become the hinge of history, the pivotal point that determines which way the door will swing.”

MenWayMomentsEvilRiskGenerationsDoorsDivineRevolutionKeysSpringMen And WomenDetermineGoodOpeningMassiveSwingsVacuumsMoments In TimeHingesPivotalPivotal MomentsMassive Change
Book:The Call of the Elijah Revolution
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