“Man works when he is partially involved. When he is totally involved he is at play or leisure.”
Quote by Marshall McLuhan
Work
Media Research: Technology, Art and Communication
This comprehensive text examines the role of technology in shaping media, the influence of art on communication, and the broader implications of these interactions for society. It covers a range of topics, including the historical development of media technology, the theoretical frameworks underpinning media research, and case studies illustrating the application of these concepts in real-world scenarios. more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
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“The percept takes priority of the concept.”
Source: Letters of Marshall McLuhan
Source: Letters of Marshall McLuhan
“The global village is a place of very arduous interfaces and very abrasive situations.”
“There are many people for whom 'thinking' necessarily means identifying with existing trends.”
“Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.”
Source: The medium is the massage: an inventory of effects
Source: The medium is the massage: an inventory of effects
“The 'expert' is the man who stays put.”
Source: The medium is the massage: an inventory of effects
“Media are means of extending and enlarging our organic sense lives into our environment.”
“We impose the form of the old on the content of the new.”
Source: The medium is the massage: an inventory of effects