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The Age of Ideas: Unlock Your Creative Potential

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Alan Philips

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“Up until that day, I had never really thought about why I defined success that way—instead, I’d been obsessed with how I would attain those things. That focus on the how instead of the why had really tripped me up. It had led me to make some very bad decisions and to experience some very unhappy times. When you follow the influence of mainstream culture—television, movies, magazines, and more—to elevate the goals of wealth, power, and recognition above all else, it becomes logical to take selfish or negative actions in order to attain them. After all, that kind of approach—playing the game, playing for keeps, as they say—is put forth as the way to achieve success and happiness. Machiavelli’s writings are often referenced to support this point of view—statements like “the ends justify the means”—but it should be noted that Machiavelli died alone and in exile.”

SuccessFulfillmentCoachConsultantAlan PhilipsMachiavelli
Book:The Age of Ideas: Unlock Your Creative Potential
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“The fact is, your creative potential is unrealized without execution. You love Apple products not only because they’re beautiful, you love them because they work really well. You love your favorite restaurant not only because the food is great, but because it’s consistently great.”

CreativityExperienceMarketingExecutionBrandingExpertFlawlessConsultantAlan Philips
Book:The Age of Ideas: Unlock Your Creative Potential
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“Emotional generosity is when an individual or organization combines empathy—the willingness to feel, understand, and share another person’s experiences and emotions—and sacrifice, surren- dering something you need or desire so that someone else can have it. The result of combining these two attributes is trust: the belief that someone or something is good, honest, and reliable. And when someone trusts you, they’re willing to emotionally connect with you. That connection, that bond, is invaluable, both in personal relationships and organizational loyalty and growth. When people feel trust and connection, they allow themselves to be taken on a journey, and that’s what makes it possible to create something truly special.”

ExperienceMarketingExecutionBrandingExpertConsultantAlan PhilipsEmotional GenerosityMichael Bonadies
Book:The Age of Ideas: Unlock Your Creative Potential
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“Before humans started messing around with the system, nature existed in harmony for millions of years—a beautiful symphony of seasonal change, birth and death, creation and destruction. This same harmony that drives the natural world applies to the intangible, emotional world of humans. We, too, must achieve harmony between all the elements of our lives, between the internal self and the external world.”

PurposeCreativityHarmonyMarketingBrandingIntegrationExpertAlan Philips
Book:The Age of Ideas: Unlock Your Creative Potential
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“Bottled water is another example. Free, high-quality water is available in much of the developed world. But the developed world is exactly where the majority of bottled water is consumed. In 2012, in the U.S. alone, we spent $11.8 billion dollars on bottled water. Because packaging is a fixed price and water is a low-priced com- modity, what exactly are we paying the rest of the money for? The answer is that much of the value is tied up in the brand, the idea, how it makes you feel, the creativity.”

CreativityMarketingBrandingExpertAlan PhilipsExecutiveConsutlant
Book:The Age of Ideas: Unlock Your Creative Potential
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