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Quote by Alan Philips

“It was at that point I fully appreciated Michael’s generous spirit, his lack of selfish motives. By giving himself to people like me, he gives himself the greatest gift imaginable: Michael fills his world with an energy and fulfillment that will sustain him well beyond his ability to contribute.”

Quote by Alan Philips

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Alan Philips

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“Before humans started messing around with the system, nature existed in harmony for millions of years—a beautiful symphony of seasonal change, birth and death, creation and destruction. This same harmony that drives the natural world applies to the intangible, emotional world of humans. We, too, must achieve harmony between all the elements of our lives, between the internal self and the external world.”

PurposeCreativityHarmonyMarketingBrandingIntegrationExpertAlan Philips
Book:The Age of Ideas: Unlock Your Creative Potential
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“Bottled water is another example. Free, high-quality water is available in much of the developed world. But the developed world is exactly where the majority of bottled water is consumed. In 2012, in the U.S. alone, we spent $11.8 billion dollars on bottled water. Because packaging is a fixed price and water is a low-priced com- modity, what exactly are we paying the rest of the money for? The answer is that much of the value is tied up in the brand, the idea, how it makes you feel, the creativity.”

CreativityMarketingBrandingExpertAlan PhilipsExecutiveConsutlant
Book:The Age of Ideas: Unlock Your Creative Potential
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“Freed from incessant worry about securing the bare essentials to live, the majority of us in the Western world are able to focus on tending to our higher needs—on pursuing happiness, on thriving. And one group has benefited from this shift more than all the rest—millennials, the largest, most diverse generation ever. Millennials, those Americans born between 1980 and the early 2000s, spent their youth in relatively comfortable surroundings. They watched as their parents—the Baby Boomers and Gen Xers—obeyed the rules of the industrial complex, getting steady corporate jobs and saving for retirement. Their parents achieved modern society’s definition of success: material wealth. But millennials could see that, rather than bringing fulfillment, this path often ended with their parents unhappy, divorced, stressed-out, or on antidepressants. In response to this, millennials went in another direction. Well-educated and communicative, they learned from their parents’ experiences and adjusted their needs hierarchy to put meaning ahead of money. Millennials want lives marked by creativity, spiritual satisfaction, expanded knowledge, societal contribution, and multilayered experiences. Sound familiar? We’re in Maslow territory—millennials are seeking to live self-actualized lives and enjoy peak experiences, a generational change that has had extensive repercussions.”

EntrepreneurMarketingBrandingExpertAlan PhilipsCreative Age Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“Extraordinary opportunity is now available and accessible to individuals and organizations with the creativity, passion, ambition, and work ethic to manifest their ideas. And, coincidentally, this is happening at the exact same time that a growing portion of the population is seeking out and rewarding creators for their work. Millennials (and those living with a millennial mind-set) support and consume products, services, and content made by passionate and authentic individuals and organizations they feel a connection with. That’s what we call a product-market fit. Except it isn’t a micro-market—it’s the largest market in the world, and that has changed everything. Welcome to the Age of Ideas.”

OpportunityCreativityMarketingEntrepreneurshipBrandingExpertConsultantAlan PhilipsThe Age Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“What Schrager did when he developed the lifestyle hotel was apply his creativity—through design, story- telling, and programming—to shift the customer’s perspective and produce significant value. After all, many lifestyle hotels are just underperforming hotel assets that have been repositioned using these creative elements.”

EntrepreneurMarketingRestaurantsExpertBrandConsultantAlan PhilipsHotelsIan SchragerMorgans
Book:The Age of Ideas: Unlock Your Creative Potential
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“in the Age of Ideas, regular people are able to harness the power of perception in the same way celebrities and big companies have for years. Whether on LinkedIn, Facebook, Ins- tagram, or personal blogs, you can influence your value by affect- ing how people perceive you. And the same way an entrepreneur can change the value of a building or event by changing people’s perception of it, you too can change people’s perception of you through authentic storytelling.”

EntrepreneurMarketingBrandingExpertCoachConsultantAlan Philips
Book:The Age of Ideas: Unlock Your Creative Potential
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