“Always play for the worst case scenario..If it is the best you'll win anyway”
Quote by David Trott
Author
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“If somebody has done it before, that is enough reason to knock an idea off the table”
Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
“I've never found a client's business problem that could be solved solely through advertising.”
“Advertising degrades the people it appeals to; it deprives them of their will to choose.”
“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
Source: Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
