“The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.”
Quote by Howard Schultz
Author
Howard Schultz
Howard Schultz, born in July 1953, is an outstanding businessman known for his deep understanding and innovative spirit in the coffee culture industry. He is one of the founders of Starbucks and has achieved great success in the field of business, not only through the global expansion of Starbucks but also through his promotion of corporate social responsibility. more
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