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Quote by Nirmalya Kumar

“As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.”

Quote by Nirmalya Kumar

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Nirmalya Kumar
Nirmalya Kumar

Nirmalya Kumar, born on March 8, 1960, is an esteemed professor with a deep focus on marketing. He has extensive research and teaching experience in the field of marketing. more

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Author:Nirmalya Kumar
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