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Quote by Brian Tracy

“Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.”

Quote by Brian Tracy

Author

Brian Tracy
Brian Tracy

Brian Tracy (born January 5, 1944) is a Canadian-American entrepreneur, motivational speaker, and bestselling author. Rising from humble beginnings as a salesman, he built a global training empire through Brian Tracy International. He has authored over 70 books including the famous "Eat That Frog!" and has trained millions of professionals worldwide in sales, time management, and personal development. His practical strategies for business success have made him one of the most influential figures in the personal growth industry. more

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