“Content marketing is weaponized storytelling.”
Quote by Chris Brogan
Author
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“Mass attention is almost unattainable and it's not clear that you want it.”
“If you help someone, you may create a customer for life.”
Source: Youtility: Why Smart Marketing Is about Help Not Hype
“The difference between Selling and Helping is just two letters.”
Source: Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
“Worry more about being social, and worry less about doing social media”
“Increasingly, there are only two kinds of companies: brave and dead.”
Source: Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
“All the measurement in the world is useless if you don't make any changes based on the data.”
“Content pays an ongoing information annuity that other forms of marketing simply do not.”
