“Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.” ShouldSometimesProblemMovingOrderViewsDesignSolutionsMoving ForwardClientsSophisticatedEnd TimesSymptomsSpend TimeRedefining Author:Saul Bass
“I'm a fan of balance and order, but I like to put that extra layer on top. It makes it more dynamic.” OrderFansBalanceExtrasLayers Author:April Greiman
“Invite the reader to participate by deciphering. Chaos can attract and engage.” ReaderChaosInvites Author:David Carson
“In my work, I wanted something irreducible, an absence of the gimmicky and clever.” WantedAbsenceClever Book:A sculptor's world Source: A sculptor's world
“Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.” ProblemCommonForeverStyleDesignCommunicationGoes OnToolsCommon SenseComes And GoesCommunication Problems Author:Ivan Chermayeff
“Readers want what is important to be clearly laid out; they will not read what is too troublesome.” WantImportantReaderTroublesome Author:Jan Tschichold
“Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.” IfsKnowsLongLionsCagesTrainersGrids Author:Massimo Vignelli
“Religion is part of the human make-up. It's also part of our cultural and intellectual history. Religion was our first attempt at literature, the texts, our first attempt at cosmology, making sense of where we are in the universe, our first attempt at health care, believing in faith healing, our first attempt at philosophy.” FirstsBelieveHumansPhilosophyCareUniverseLiteratureHealingIntellectualHealth CareMake SenseCosmologyFaith Healing Author:Christopher Hitchens
“If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.” IfsTablesEverydayBest ThingsShakesWorth ItDo The BestStaleNot Worth It Author:Massimo Vignelli
“Design is not art. Design is utilitarian, art is not.” ArtDesignArt IsUtilitarianArt Design Author:Massimo Vignelli