“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”
Quote by Claude C. Hopkins
Work
Scientific Advertising Origins
This book delves into the origins of scientific advertising, examining its evolution and the key figures who contributed to its development. It provides insights into the methods and strategies that laid the groundwork for modern advertising techniques. more
Author
Claude C. Hopkins
Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more
You May Also Like
“Picture what others wish to be, not what they may be now”
Source: Scientific Advertising Origins
“There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.”
“I’d rather apologize than to be so timid as to never try to do anything smart or brave.”
“Shocking is easy. Shockingly brilliant, a bit more challenging.”
Source: Beyond the Brain: Birth, Death, and Transcendence in Psychotherapy