Home / Quotes / Quote by Seth Godin

Quote by Seth Godin

“And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.”

Quote by Seth Godin

Author

Seth Godin is a renowned author, speaker, and marketing expert. His works cover a wide range of fields including business, marketing, and entrepreneurship, and have won the favor of readers worldwide. Godin's books such as 'Purple Cow' and 'Free' have had a profound impact globally. more

You May Also Like

“And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.”

World Looks Littles Choices Causes Stuff Obvious Boring Driving Invisible Things To Do Cows Down The Road Little Time Parables Obvious Things Driving Down The Road

Author:Seth Godin

“But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.”

Ifs Thinking Mean Ideas Done Causes Changed Built Essence Remarkable Cows Purple Remarks Really Cool Neat Diffusion

Author:Seth Godin

“When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.”

Thinking Said Bigs Causes Company Watches Car Ran Ads Buttons Upside Down Iphone Uber Things Upside Down Airbnb

Author:Seth Godin

“So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.”

People Giving Form Guy Share Media Benefits Tools Spread Controlled

Author:Seth Godin

“What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.”

People Thinking Want Use Used Products Mass Strategy Marketing Average Geek Marketers

Author:Seth Godin

“You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.”

Trying Care Desire Causes Groups Obsessed Tokyo Noodles Ramen Otaku

Author:Seth Godin

“So many objections may be made to everything, that nothing can overcome them but the necessity of doing something.”

May Made Action Political Politics Overcoming Objections

Author:Samuel Johnson

“To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.”

Want Ideas Problem Impossible Products Hot Come Up Solve Sauce Mustard Hot Sauce Otaku

Author:Seth Godin

“That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.”

People Kind Hard Causes Interesting Hot Obsessed Sauce Mustard Hot Sauce

Author:Seth Godin

“You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.”

People Kind Enough Pay Right Time Right Place Pay The Price

Author:Seth Godin