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Quote by Seth Godin

“That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.”

Quote by Seth Godin

Author

Seth Godin is a renowned author, speaker, and marketing expert. His works cover a wide range of fields including business, marketing, and entrepreneurship, and have won the favor of readers worldwide. Godin's books such as 'Purple Cow' and 'Free' have had a profound impact globally. more

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“You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.”

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“I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.”

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“We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?”

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“That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.”

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“You know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.”

“Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.”

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“When I was 16, the guest speaker was King. And I was completely overwhelmed because I had been studying nonviolence, talking about it, reading about it, but here it was happening, here it was people boycotting the buses and people on the streets and taking risks, which I think was the key.”

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“Social change really cannot happen unless people are willing to take a risk, and they were. And I was so moved by that, and of course by the way that he spoke, that made a huge dent in my belief system and my spirit.”

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“Some desire is necessary to keep life in motion, and he whose real wants are supplied must admit those of fancy.”

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“Back then I was still listening to rhythm and blues, and my aunt took me to see a Pete Seeger concert. And it gelled. He made all the sense in the world to me. I got addicted to his albums, and then Belafonte and Odetta - they were the people who seemed to fuse things that were important to me into music. I think Pete the most because he did what he did to the point where he took those enormous risks and then paid for them.”

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