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Quote by Sheena Iyengar

“Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.”

Author

Sheena Iyengar

Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more

“People will make worse financial decisions for them if they're choosing from a lot of options than if they're choosing from a few options. If they have more options they're more likely to avoid stocks and put all their money in money market accounts, which doesn't even grow at the rate of inflation.”

People Ifs Grows Decision Accounts Rate Financial Inflation

Author:Sheena Iyengar

“Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether they're choosing chocolates or which job offer to accept.”

Ifs Jobs Accepting Offers Satisfied Chocolate Fewer

Author:Sheena Iyengar

“What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with.”

Way Use Desire Choices Born Ability Animal Our Lives Share Facilitate Desire To Live

Author:Sheena Iyengar

“You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.”

Knows Want Humans Choices Speak Animal Baby Cognition

Author:Sheena Iyengar