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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

This book explores the principles of lean startup methodology, focusing on how entrepreneurs can efficiently create and scale businesses through continuous innovation and customer feedback. more

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Eric Ries
Eric Ries

Eric Ries is an entrepreneur born in 1979, known for his Lean Startup methodology, which emphasizes rapid iteration and customer feedback in the success of startups. more

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“There is nothing very odd about lambs disliking birds of prey, but this is no reason for holding it against large birds of prey that they carry off lambs. And when the lambs whisper among themselves, "These birds of prey are evil, and does this not give us a right to say that whatever is the opposite of a bird of prey must be good," there is nothing intrinsically wrong with such an argument-though the birds of prey will look somewhat quizzically and say, We have nothing against these good lambs; in fact, we love them; nothing tastes better than a tender lamb.”

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“Change for me was really hard because I had built myself up to be a certain kind of man my whole life, as men are where I come from. I thought I got to handle things different that's gonna make me feel like a real pussy. For me it was hard to turn the other cheek. Even though it's a stronger choice. It was very hard to make the change, but I had to in order to survive. Otherwise they would have won.”

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