“If you go through any newspaper or magazine and look for active, kicking verbs in the sentences, you will realize that this lack of well used verbs is the main trouble with modern English writing. Almost all nonfiction nowadays is written in a sort of pale, colorless sauce of passives and infinitives, motionless and flat as paper.”
Quote by Rudolf Flesch
Work
The Art of Plain Talk
This influential work presents principles and techniques for writing in a clear, direct manner that readers can easily understand. The book argues against unnecessarily complex language, excessive jargon, and convoluted sentence structures that obscure meaning. Through practical examples and guidance, it demonstrates how writers can communicate ideas more effectively by choosing simple words, shortening sentences, and organizing thoughts logically. The work has been recognized for its impact on improving writing clarity and has influenced generations of writers, educators, and communicators seeking to make their message accessible to a broad audience. more
Author
Rudolf Flesch
Rudolf Flesch, born on May 8, 1911, was an influential American linguist and educator. His research focused on reading instruction and language acquisition, and he proposed many significant theories and methods. Flesch is best known for his work with students who struggle with reading, and his book 'Why Johnny Can't Read' had a profound impact on reading instruction. more
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