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Quote by Michael J. Silverstein

“I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.”

Quote by Michael J. Silverstein

Author

Michael J. Silverstein

Michael J. Silverstein, born in 1955, is an accomplished author known for his works in the fields of business, marketing, and consumer behavior. His writings are recognized for their insightful analysis and unique narrative style. more

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“Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.”

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“Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.”

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“Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.”

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