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Quote by Amy Jo Martin

“There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.”

Quote by Amy Jo Martin

Author

Amy Jo Martin (born July 5, 1969) is an American author, digital media strategist, and entrepreneur known for her pioneering work in social media marketing. She is the founder and CEO of Digital Royalty, a company that helps brands and celebrities optimize their digital influence. Martin has consulted for numerous athletes and sports organizations, including Shaquille O'Neal, Dwight Howard, and the NBA. She authored 'Renegades Write the Rules,' a book on personal branding and social media strategy. Forbes has recognized her as one of the most influential women in social media, and her work has transformed digital marketing practices. more

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