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Quote by David Robinson

“I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.”

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David Robinson

David Robinson, born on August 6, 1965, is a renowned basketball player. He achieved great success in the NBA with his exceptional skills and leadership qualities. more

“What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.”

People World Today Choices Levels Business Company Successful Media Information Lows Infinite Competition Intense Barriers Providing Providers Virtual World

Author:James Murdoch

“If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.”

Ifs Made Values Business Company Cutting Balance Add Investment Advertising Sheets Expenditures Balance Sheets

Author:Paul Dyson

“If businesses are to redeem themselves in the eyes of the public and regain the trust that they have lost, they should worry a lot more about what they stand for and entrust those with expertise in communication a much freer rein to express this in ways that people might recognise as being sincere and sympathetic, rather than stilted and formulaic.”

People Ifs Way Should Might Eye Lost Business Worry Communication Sincere Expertise Sympathetic Recognise Reins Being Sincere

Author:Nick Baker

“With more than half the population now checking their account balances more often as a direct result of the downturn, and with more of us comparing prices in virtually every market, it is natural to turn budget management into a skill, an accomplishment, a badge of lifestyle success.”

Turns Natural Results Business Half Balance Skills Direct Accounts Management Population Lifestyle Compare Budgets Accomplishment Badges Downturn

Author:Joe Staton

“I was asked what I thought about the recession. I thought about it and decided not to take part.”

Business Decided Recessions

Author:Sam Walton

“Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your more cautious competitors may be creating for you. If they pull back, your media investment works much harder.”

Ifs Should May Mean Opportunity Waiting Business Media Return Normal Creating Smart Harder Investment Marketing Cash Competitors Cautious Invaluable

Author:Sarah Carter

Quote by David Robinson

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