“Anybody can leverage celebrity for profit.”
Quote by Howard Schultz
Author
Howard Schultz
Howard Schultz, born in July 1953, is an outstanding businessman known for his deep understanding and innovative spirit in the coffee culture industry. He is one of the founders of Starbucks and has achieved great success in the field of business, not only through the global expansion of Starbucks but also through his promotion of corporate social responsibility. more
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“At an early age, my mother gave me this feeling that anything is possible, and I believe that.”
“California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.”
“Customers have different need states and life experiences.”
“Cutting prices or putting things on sale is not sustainable business strategy.”
“Do I take criticism of Starbucks personally? Of course I do.”