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Quote by Howard Gossage

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Is there any hope for advertising?

This book delves into the challenges and opportunities facing the advertising sector, examining the evolving landscape of marketing and media. more

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Howard Gossage
Howard Gossage

Howard Gossage (1917-1969) was a significant figure in the advertising industry, known for his unique advertising ideas and creative style. His career, although brief, had a profound impact on the advertising world. more

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“There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”

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Author:William Bernbach
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