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Quote by Charles Duhigg

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The Power of Habit: Why We Do What We Do, and How to Change

This book delves into the science behind habits, explaining how they are formed, why they are difficult to change, and how they influence our daily lives. It provides practical advice on how individuals can identify their habits, understand their triggers, and develop new, healthier habits to improve their lives. more

Author

Charles Duhigg
Charles Duhigg

Charles Duhigg is an American writer known for his insightful and engaging writing style, focusing on topics such as habits, focus, and decision-making in the fields of psychology and social science. Born in 1974, Duhigg graduated from Columbia University and has worked as a journalist for several renowned media organizations. more

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“Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.”