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Quote by Robert Cialdini

Work

Influence: science and practice

This book delves into the science behind influence, examining various techniques and strategies that individuals use to persuade and convince others. It provides insights into the psychological underpinnings of influence and offers practical advice for understanding and utilizing these principles in everyday life. more

Author

Robert Cialdini
Robert Cialdini

Robert Cialdini is a renowned psychologist and author, known for his pioneering research in the field of persuasion and influence. Born on April 27, 1945, he is a professor of psychology at the University of Arizona and an authority in the field of persuasion. more

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“After all, your chances of winning a lottery and of affecting an election are pretty similar. From a financial perspective, playing the lottery is a bad investment. But it's fun and relatively cheap: for the price of a ticket, you buy the right to fantasize how you'd spend the winnings - much as you get to fantasize that your vote will have some impact on policy.”