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Quote by Michael J. Silverstein

“Completely understand the customer by seeking an intense, complete and empathetic understanding.”

Author

Michael J. Silverstein, born in 1955, is an accomplished author known for his works in the fields of business, marketing, and consumer behavior. His writings are recognized for their insightful analysis and unique narrative style. more

“Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."”

Ideas Done Stories Use Universe Products Baby Six Models Concepts Shoes Currents Core Maps Users Worn Usage

Author:Michael J. Silverstein

“Setting aside labels, I am somebody who believes that government in a democratic society should be representing the needs of the vast majority of the people who are middle-class and working families.”

People Needs Should Believe Government Class Middle Majority Democratic Setting Settings Labels Middle Class Representing Democratic Society

Author:Bernie Sanders

“In America, we are living in a society which is moving more and more toward an oligarchic form of society where government is dominated heavily by big-money interests.”

Bigs Government America Moving Form Interest

Author:Bernie Sanders

“The light bulb going off in my head was a fear that in this pivotal moment in history, when America faces so many serious problems, when the middle class and working class of this country are being decimated, that there were not voices out there representing the tens of millions of people who needed a voice. And the idea of going through a campaign where there is not a serious discussion about the most important issues facing America, where there are not voices out there representing people who are hurting - that seemed to me unacceptable.”

“I think that the media spends far too much time [on personalities].”

Thinking Too Much Media Personality

Author:Bernie Sanders

“I'm not going to tell you I know George W. Bush intimately. I'm not going to tell you we're best friends. I'll tell you I met him on a number of occasions. You know what? George W. Bush is a very nice guy. Very funny guy. His wife is a very nice woman; I thought she was a great first lady. George [W.] Bush was the worst president in the history of the United States of America... The issue is not Bernie Sanders. The issue is the Koch brothers. The issue is who owns America.”

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Author:Bernie Sanders

Quote by Michael J. Silverstein

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