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Quote by Norbert Reithofer

“I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.”

Quote by Norbert Reithofer

Author

Norbert Reithofer

Norbert Reithofer is a German businessman born on May 29, 1956. He has extensive experience in the automotive industry and served as the CEO of BMW Group. more

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“If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.”

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“I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium to long term, because demand is growing considerably in China, India and other countries.”

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“In the European Union, a fleet average of 95 grams of CO2 per kilometer will be permitted in 2020. This corresponds to fuel consumption of about four liters (per 100 kilometers; about 59 mpg). We have to continue reducing the fuel consumption of our vehicles and offer hybrid and electric vehicles, or else we will be unable to achieve these values.”

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“Politicians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it's also an opportunity. We at BMW want to take advantage of this and, through innovations, place ourselves at the forefront.”

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“European carmakers pledged to reduce CO2 emissions by 25 percent from 1995 to 2008. We kept our word and reduced the value even more. This is not the result of short-term gimmickry. We decided years ago to develop the relevant models and engines, otherwise we wouldn't be able to offer them today.”

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Author:Norbert Reithofer

“Prestige and premium will also play an important role in the future. But some people define these values differently today.”

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“We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle.”

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“There is one day that is ours. Thanksgiving Day is the one day that is purely American.”

“Size alone is not a key to success, as we have seen recently.”

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“One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.”

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