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Quote by David Ogilvy

“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”

Quote by David Ogilvy

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

Want Writing Art Form Interesting Creative Information Products Regard Entertainment Mediums Advertising I Want You Advertisements Copywriting

Author:David Ogilvy

“Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”

Believe Found I Believe Business Talent Advertising Rebel

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.”

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Author:David Ogilvy

“It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.”

Looks Has Beens Found Business Reader Advertising Advertisements Editorials

Author:David Ogilvy

“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

People Writing Together Business Reader Letters Marketing Advertising Addresses Copies Clients Behalf Stadiums Digital Marketing Marketing Strategy Content Marketing Advertising And Marketing Business Marketing

Author:David Ogilvy

“Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.”

People Should Process Training Agency Clients Staff Confined Trainees

Author:David Ogilvy

“One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.”

Half Reputation Other Half One Half

Author:David Ogilvy

“Don't count the people that you reach, reach the people who count”

Author:David Ogilvy

“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”

Differences Share Building Personality Highest Marketing Profit Various Significant Advertising Defined Brands Beer Cake Cigarette Whiskey

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“If you can’t advertise yourself, what hope do you have of advertising anything else?”

Ifs Advertising

Author:David Ogilvy