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Quote by Gregory Berns

“There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for why the brain is so willing to give up its own opinions: a group of people is more likely to be correct about something than an individual.”

Quote by Gregory Berns

Book:Iconoclast: A Neuroscientist Reveals How to Think Differently

Work

Iconoclast: A Neuroscientist Reveals How to Think Differently

Iconoclast: A Neuroscientist Reveals How to Think Differently delves into the cognitive mechanisms behind groundbreaking ideas and the mindset of those who challenge established norms. The book draws on neuroscience research to explain the brain's role in creativity and innovation, providing readers with strategies to cultivate their own iconoclastic thinking. more

Author

Gregory Berns is a neuroscientist whose research focuses on the neuroimaging of the human brain. His work involves using functional magnetic resonance imaging (fMRI) to study how the brain processes emotions, decisions, and memories. Berns' research is significant for understanding human behavior and psychological processes. more

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