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Quote by Al Ries

“Marketing is not selling. Marketing is building a brand in the mind of the prospect.”

Quote by Al Ries

Book:The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Work

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

This book explores the foundational principles that contribute to the establishment of a world-class brand, offering insights into building a product or service into a recognized and respected brand in the market. more

Author

Al Ries, born on November 14, 1926, is a renowned marketing and advertising author whose works have had a profound impact on marketing theory, particularly in the area of brand positioning. more

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