“I think that social media is a really good way to stay in touch with the people who are following you, and I think it's nice to have that very direct relationship with them - you don't necessarily need a middleman or woman. A lot of people, when I meet them, I recognize them by their profile pictures.” PeopleThinkingWayNeedsSocialNiceMediaDirectFollowingSocial MediaGood WayProfileMiddlemen Author:Tove Styrke
“The challenge is to translate the song into something that works on the stage. It's pop music, but I try to keep it as loose as possible.” TryingSongChallengesStagePopsTranslatePop Music Author:Tove Styrke
“I took some time away from the music industry. I've been doing this since I was 16 and needed some time to get to know myself as a grown-up.” KnowsIndustryNeededMusic IndustryTime Away Author:Tove Styrke
“I think I'm a big romantic, so being part of those stories, that’s such a big part of anyone’s life in general, that’s such a humane thing.” ThinkingBigs Author:Alicia Vikander
“I hadn't known anything else, other than being an artist, and I needed to be a person for a while, really get to know myself without that whole thing [of selling music] surrounding me.” KnowsPersonsWholeArtistKnownNeededSellingBeing An Artist Author:Tove Styrke
“I didn't take a break from making music, but I took some time away from the "need to sell it" thing, and moved to my hometown, Umeå. I took my time there, exploring music on my own, on a very personal level.” NeedsMy OwnLevelsBreakSellsMovedMy TimeExploringHometownTime Away Author:Tove Styrke
“I looked at my family and I said, "I've got a spouse. I've got three kids. There's no way I'm ever buying a music subscription service for the five of us. It's just not going to happen." So we wanted to do something really great for families... It wasn't easy. We had to convince the labels it was in their best interests, too.” WaySaidHappensKidsWantedThreeEasyInterestFiveMy FamilyLabelsBuyingConvinceReally GreatSpouseSubscription Author:Eddy Cue
“People need service - great service where music is concerned.” PeopleNeedsMusic IsConcernedGreat Service Author:Jimmy Iovine
“I needed to get to know myself and really, really explore music without any pressure to sell it. I wanted to try and not restrain myself at all, so I've been trying to move quite freely between different sounds and genres.” KnowsTryingDifferentWantedMovingSoundNeededPressureSellsGenre Author:Tove Styrke
“It's good to have an idea about what you want to do with your life before just doing things. If you have goals and dreams, it doesn't really matter if you achieve them, but if you have them it's much easier to not get lost. It's easier to make decisions.” IfsWantIdeasMatterDreamLostGoalDecisionAchieveEasierWhat You WantDreams And Goals Author:Tove Styrke