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Quote by Yvon Chouinard

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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

In 'Let My People Go Surfing,' the author recounts his personal and professional journey, detailing his initial reluctance to enter the business world and his subsequent success in the surf industry. The book offers a candid look at his unconventional business practices and his commitment to creating a harmonious work environment. It also explores his philosophy on life, work, and the importance of balance between the two. more

Author

Yvon Chouinard
Yvon Chouinard

Yvon Chouinard is a celebrated rock climber and entrepreneur, co-founder of Patagonia, a leading outdoor clothing and gear company known for its sustainable business practices. Born on November 9, 1938, Chouinard's passion for climbing and environmental conservation has guided his career and personal life, making him a prominent figure in the outdoor industry. more

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“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’”

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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“I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession that doesn't appeal to me. Once I reach 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product like - and why our versatile, multifaceted clothes are the most successful.”

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“Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.”

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“Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.”

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman
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