“True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"”
Quote by Peter Drucker
Author
Peter Drucker
Peter Drucker, born on November 19, 1909 in Austria and died on November 11, 2005 in the United States, is regarded as the father of modern management. He is one of the greatest management thinkers of the 20th century. Drucker dedicated his life to the study of management theory and practice, and his works have had a profound impact on global enterprise management. more
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