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Quote by Richard Branson

Author

Richard Branson
Richard Branson

Richard Branson is a British businessman and entrepreneur, the founder of the Virgin Group. Since his birth on July 18, 1950, he has had a profound impact on the global business community with his unique business philosophy and innovative spirit. more

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“As a matter of selective necessity, man is an agent. He is, in his own apprehension, a centre of unfolding impulsive activity-'teleological activity.' He is an agent seeking in every act the accomplishment of some concrete, objective, impersonal end. By force of being such an agent, he is possessed of a taste for effective work, and a distaste for futile effort.”

“Beauty is commonly a gratification of our sense of costliness masquerading under the name of beauty.”

“The superior excellence imputed to the book, which imitates the products of antique and obsolete processes, is conceived to be chiefly a superior utility in the aesthetic respect; but it is not unusual to find a well-bred book-lover insisting that the clumsier product is also more serviceable as a vehicle of printed speech.”

“The changing styles are the expression of a restless search for something which shall commend itself to our aesthetic sense; but as each innovation is subject to the selective action of the norm of conspicuous waste, the range within which innovation can take place is somewhat restricted. The innovation must not only be more beautiful, or perhaps oftener less offensive, than that which it displaces, but it must also come up to the accepted standard of expensiveness.”

“These various habits of thought, or habitual expressions of life, are all phases of the single life sequence of the individual; therefore a habit formed in response to a given stimulus will necessarily affect the character of the response made to other stimuli. A modification of human nature at any one point is a modification of human nature as a whole.”