“The universalist approach is roughly: 'What is good and right can be defined and always applies.' In particularist cultures far greater attention is given to the obligations of relationships and unique circumstances.”
Quote by Fons Trompenaars
Work
Riding the Waves of Culture: Understanding Diversity in Global Business
Riding the Waves of Culture delves into the complexities of managing and leveraging cultural differences in international business contexts. It examines strategies for fostering cross-cultural understanding and collaboration, and provides insights into the cultural nuances that can impact business success. more
Author
Fons Trompenaars
Fons Trompenaars is a renowned Dutch author known for his works in the field of cross-cultural management and international business. Born in 1953, he has authored several influential books, including 'Cross-Cultural Cooperation' and 'The Seven Dimensions', which delve into the differences between cultures and their impact on business and society. more
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