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Quote by Ronn Torossian

Work

For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

For Immediate Release is a comprehensive guide that explores cutting-edge public relations techniques. It delves into how to create compelling narratives, engage with audiences, and manage crises effectively. The book emphasizes the importance of strategic communication in shaping public opinion and fostering brand loyalty. It is designed for professionals and students in public relations, marketing, and communication fields. more

Author

Ronn Torossian
Ronn Torossian

Ronn Torossian is a distinguished public relations executive, born in 1974. He is the founder and CEO of 5W Public Relations, a leading PR agency in the United States. Torossian has over two decades of experience in the industry and has been recognized for his innovative approach to public relations. more

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“I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.”

“I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.”