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Quote by Michael J. Silverstein

“Failure to make the tough but necessary choices means slow painful death.”

Author

Michael J. Silverstein, born in 1955, is an accomplished author known for his works in the fields of business, marketing, and consumer behavior. His writings are recognized for their insightful analysis and unique narrative style. more

“The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.”

Matter Lines Simple Achieve Fronts Position Products Return Truth Is Cost Surprise Rewards Loyalty Decent Goods Inviting Merchandise

Author:Michael J. Silverstein

“Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.”

Study Discovery Exciting Details Anomalies

Author:Michael J. Silverstein

“For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.”

Use Asks Opportunity Energy Understanding Focus Products Behavior Heavy Odd Users Consumption

Author:Michael J. Silverstein

“A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.”

People Needs Believe Attention Vision Details Brilliant Execution

Author:Michael J. Silverstein

“Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.”

Important Matter Company Failing Involved Details Get Involved Prioritize

Author:Michael J. Silverstein

“People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.”

People Ifs Want Needs Believe Self Stories Inspired Motivated Be Inspired Self Motivated

Author:Michael J. Silverstein

“My best clients tell stories that inspire. They tell stories about situations that you can identify with.”

Stories Situation Inspire Clients

Author:Michael J. Silverstein

“Truth is so difficult to hear about. It must be experienced.”

Difficult Truth Is

Author:Michael J. Silverstein

“I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.”

Quote by Michael J. Silverstein

Author

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