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Susan C. Young

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“This insightful quote I once heard stays with me: “Tell me what gives you your sense of importance and I will tell you what you are. That is the most important thing about you. That is what determines your character.” Some people get their sense of importance through their charitable works and community service. Some get it through the diplomas on their walls and the letters behind their names, while others may get their sense of importance from the cars they drive, the balance in their bank accounts, or the size of their homes. Different strokes for different folks. Regardless of what their motivators may be, notice what a person’s hot button is and you will have the key to nurturing your new relationship in a positive way.”

“The Gift that Keeps on Giving I once had a lovely real estate client named Jane who was an elderly lady living alone. Her sons lived far away in the Pacific Northwest and she rarely saw them. I became her Realtor when she decided she needed to down-size from her larger home and buy a smaller one. Throughout this transition, we would talk, laugh, share, and bond. After we successfully completed her transactions and got her comfortably situated in her new home, I stayed in touch to nurture our friendship. Over a year later, I got a call from her son in Seattle who was calling to inform me that his mother had passed away. And at the reading of her will it was revealed she had requested that when it the time came to sell the property in her estate, they were to call Susan Young. By making her feel special and important, I earned not only her friendship, but her loyalty and continued business.”

“Mary Kay Ash, the founder of the Mary Kay Cosmetic empire, taught her teams that most people have a sign hanging around their necks that says, “Make me feel special.” Answer that need in others through nurturing words, deeds, and actions, and you will be amazed by the ease with which people respond to you. What can you do to make other people feel special?”

“Every time a new client hires me for a keynote, workshop, or coaching session, the first questions I ask them are, “What are the 3 top challenges your organization is dealing with? What are your goals? What problems would you like for me to help solve?” Using their own answers, I am able to design a program that is customized specifically around their needs. It takes the focus off of Susan and centers my complete attention toward making them feel important.”

“Many salespeople make the mistake of talking about how great they are and what they bring to the table. If they would simply take a breath, shift their mindset, and instead present ways to help solve their client’s problems, they would capture more new business.”

“International speaker and business consultant Jill Konrath authored the book, How to Sell to Big Companies. Jill shares that when sales people make prospecting calls to large companies, they may have only one-and-one-half minutes on a voice mail to make a great first impression. If they don’t captivate their customer in that brief moment, their phone call will probably not be returned.”

“Most everyone has the classic question stamped on their forehead that asks, “What’s in It for Me?” It is not a matter of being self-centered, arrogant, or narcissistic; it is simply a natural and instinctive response to gauge how we are going to best interact and deal with another person.”

“When the people we meet demonstrate that their presence brings value, consideration, or contribution, we are much more likely to be open, trust their motives, and engage on meaningful levels. However, if their behavior demonstrates that they are only out for themselves, we are more likely to resist, reject, or in some cases, run away.”

“In our digital world today, handwritten notes are an “old school” way to make people feel important. Email is easy and Facebook birthday messages are now the norm, however, taking that extra step makes your efforts extra special. Whether it is a thank you note, birthday greeting, or a card of congratulations, taking the time to extend this personal consideration makes a person feel like you care. Be the surprise in someone’s day and make them feel important.”