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Quote by Helen Steele

“What we want is a society without exploitation and oppression and I don't see how McDonalds can have any part to play in that- they're based on oppression and exploitation of workers, animals and the environment..”

Quote by Helen Steele

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Helen Steele

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“And now here I was in McDonald's again for the first time since my earlier fracas. I vowed to behave myself, but McDonald's is just too much for me. I ordered a chicken sandwich and a Diet Coke. 'Do you want fries with that?' the young man serving me asked. I hesitated for a moment, and in a pained but patient tone said: 'No. That's why I didn't ask for fries, you see.' 'We're just told to ask like,' he said. 'When I want fries, generally I say something like, "I would like some fries, too, please." That's the system I use.' 'We're just told to ask like,' he repeated. 'Do you need to know the other things I don't want? It is quite a long list. In fact, it is everything you serve except for the two things I asked for.' 'We're just told to ask like,' he repeated yet again, but in a darker voice, and deposited my two items on a tray and urged me, without the least hint of sincerity, to have a nice day. I realized that I probably wasn't quite ready for McDonald's yet.”

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“McDonald’s has successfully used the famous golden yellow arches and red motif designed by architect Stanley Meson when founder Ray Kroc opened his first restaurant on April 15, 1955, in Chicago suburb Des Plaines, Illinois. The cheerful yellow and speedy red color formula helps create a happy eating experience while increasing table turnover. Warm colors, such as red, orange, and yellow — which are connected to the lower chakras that involve digestion, motivation, and hunger — have been found to stimulate the need to eat. Other restaurants use the magnifying, expansive “red prana effect” to increase table turnover while escalating the bill by elevating the volume level of sound in restaurants, which causes people to eat faster, drink more, and leave sooner.”

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“McDonald’s has toned down its bright yellow motif and radically expanded its color scheme when it announced in early 2016 that “the new look is simple, fresh, and consistent with the company’s vision to be a modern and progressive burger company.” Interestingly, it was about that time when the company decided to substitute its signature red and yellow colors that its sales began to substantially decline.”

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