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Quote by John Elkington

“What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language sometimes, because it opens new channels, it opens new doors, is enormously important.”

Quote by John Elkington

Author

John Elkington, born in 1949 in the United Kingdom, is a renowned author and advocate for sustainable development. His work spans various fields, including business, environment, and corporate social responsibility, and has had a profound impact on the global movement towards sustainability. more

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“I think that consumerism is intrinsically a pretty flawed social system.”

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“I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.”

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“Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.”

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“I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.”

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“I think taking too long to work on a record you sort of lose some of the feeling, so I write as fast as I can; it's just this manic phase where I'm by myself and or on tour and I write and I write. And I send them to the guys, and we start planning our studio ventures.”

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