“Study the methods of your competitors and do the exact opposite.”
Quote by David Ogilvy
Work
The Unpublished David Ogilvy
This book compiles a selection of David Ogilvy's previously unpublished works, offering a deeper understanding of his advertising philosophy and strategies. It includes his thoughts on the art of advertising, case studies, and personal anecdotes, providing a comprehensive look into the mind of one of the advertising industry's most influential figures. more
Author
David Ogilvy
David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more
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