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Quote by Edward Bernays

“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

Quote by Edward Bernays

Work

Propaganda

This book delves into the strategies and techniques employed in propaganda, analyzing its historical and contemporary applications across different societies and cultures. more

Author

Edward Bernays
Edward Bernays

Edward Bernays, known as the father of public relations, was a public relations consultant who passed away on March 9, 1995, at the age of 103. Born on November 22, 1891, Bernays had a profound impact on the field of public relations, pioneering the application of psychological principles to commercial and governmental communication. more

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