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Quote by Gift Gugu Mona

“An expert is an ordinary person who consistently sought knowledge in a specific field and applied it.”

Quote by Gift Gugu Mona

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Gift Gugu Mona

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“The comfortable people want only wax moon faces, poreless, hairless, expressionless. We are living in a time when flowers are trying to live on flowers, instead of growing on good rain and black loam. Even fireworks, for all their prettiness, come from the chemistry of the earth. Yet somehow we think we can grow, feeding on flowers and fireworks, without completing the cycle back to reality.”

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“With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.”

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Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.”

BrandingAlignmentBrandBook PowerKytkaVideo Killed The Radio Star
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!”

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Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“Maybe you have already been writing, but never considered a book before. What you have contributed to websites, discussion groups, blogs and membership communities can lead to books. These are great places to flesh out ideas, get reader feedback, and sometimes even catch the attention of an agent, publisher or larger audience. If anything, a well branded presence on the internet positions you in a way where you have the opportunity to become the authority or expert. Do not let any of what you have written online go to waste. Make files and collect all of your information because you may have enough content already written to fill two books!”

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Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“Selling is crucial to your success because without the sale, you do not make any money. The great thing about writing a book to position yourself is that the book does a lot of the selling for you. People read the book and come to you for more answers. If you have products created to match the theme of your book, your platform (website) will do the selling for you. Automate as much of the process as you can with opt-in boxes, video sales landing pages and special offers. Make it as easy as you can for your fans and followers. Once your products are created, simply write about them, talk about them, and create articles from the content and say, “Yes” to interviews. The buzz created will point people back to your site where your automatic sales team is ready to take orders 24 hours a day.”

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“Yes, there are many ways to collect content, but in my experience - the best and most authentic content is one which you speak when you are in moments of flow. You can use any recording device. Do not let the lack of understanding technology slow you down. Ask someone how to turn the damn thing on and record yourself. Remember, you are on a mission to complete the levels within and win a better life for yourself and your family. You owe it to them to overcome these obstacles and to see your way through, not to create excuses.”

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Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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