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The Utility of Deep Divergence in Applied Creativity

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Kevin Molesworth

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“In early 2021 I formulated a concept that I dubbed "theoretical creativity." If "applied creativity" is the coin's obverse, then "theoretical creativity" is the reverse side of that same coin. Similar to the oppositional relationship between applied physics and theoretical physics, where the former is rooted in the basic concepts of physical sciences and the intersection of known principles of practical devices and systems (e.g., engineering, technology, etc.) and the latter, in stark contrast, employs hypothetical models and abstractions to predict natural phenomena and behavior rather than the study of extant knowledge and its application, applied creativity and theoretical creativity are diametric. Borrowing from the definition of theoretical physics, theoretical creativity must also employ hypothetical concepts and abstractions rather than any existing knowledge, understanding, or experience.”

CreativityPsychologyInnovationCreative Problem SolvingDivergent ThinkingTheoretical CreativityApplied Creativity
Book:The Utility of Deep Divergence in Applied Creativity
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“...as I just suggested, yes, even unethical and illegal ideas need to be considered. Remember, it was not that long ago that doctors appeared in advertising for cigarettes, Coca-Cola actually put cocaine in their beverages, and most banks refused to issue credit cards to women. Laws change and ethics evolve.”

CreativityPsychologyEthicsCreative Problem SolvingDivergent ThinkingTheoretical CreativityDeep Divergence
Book:The Utility of Deep Divergence in Applied Creativity
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“It is my assertion that divergent thinking is infinite. The primary reasoning in support of my position can be explained when one considers the function of convergent thinking: to identify a single, well-defined solution (or a finite set of solutions) to a question, problem, or challenge. Therefore, if convergent thinking and divergent thinking work in opposition, then the latter must be infinite.”

CreativityPsychologyInnovationCreative ThinkingCreative Problem SolvingDivergent ThinkingTheoretical CreativityConvergent Thinking
Book:Questioning Creativity: Modern Explorations In Creative Thinking
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