“One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors […] The frames are in the synapses of our brains, physically present in the form of neural circuitry. When the facts don’t fit the frames, the frames are kept and the facts ignored.”
Quote by George Lakoff
Work
Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives
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Author
George Lakoff
George Lakoff, born on May 24, 1941, is an American cognitive linguist. His research focuses on the relationship between language and thought, and he has made significant contributions to the field of linguistics with his theories on cognitive linguistics. more
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