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Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives

Book by George Lakoff · 4 quotes · Bodies, Dark Humor, Does It Make A Sound

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Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives Quotes

“One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors […] The frames are in the synapses of our brains, physically present in the form of neural circuitry. When the facts don’t fit the frames, the frames are kept and the facts ignored.”

“What have been called “women’s issues” are freedom issues. Body control. The right of human beings to control their own bodies is a freedom issue. Respect. The right of human beings to be treated institutionally with respect as a human being is a freedom issue.”

“Metaphorically, tall buildings are people standing erect. As each [NY twin] tower fell, it became a body falling. We are not consciously aware of the metaphorical images, but they are part of the power and the horror we experience when we see them.”

“If you believe in the eighteenth century view of the mind, you will look and act wimpy. You will think that all you need to do is give people the facts and the figures and they will reach the right conclusion. You will think that all you need to do is point out where their interests lie, and they will act politically to maximize them. You will believe in polling and focus groups: you will believe that if you ask people what their interests are, they will be aware of them and will tell you, and will vote on it. You will not have any need to appeal to emotion---indeed, to do so would be wrong! You will not have to speak of values; facts and figures will suffice. You will not have to change people's brains; their reason should be enough. You will not have to frame the facts; they will speak for themselves. You just have to get the facts to them...”